Why are Canadian wild blueberries so popular?
Based on a recent study in the United States, consumers see wild blueberries as a product that tastes better*. (source : The Power of Wild, Portland Marketing Analytics, 2015, A US Quantitative Consumer Research Study)
Compared to cultivated blueberries in the categories tested, wild blueberries:
- Increased likelihood to buy
- Increased the amount purchased
- Increased willingness to pay more
Wild blueberries offer three times more fruit pieces than cultivated blueberries.
(Source: The Power of Wild, Portland Marketing Analytics, 2015, a U.S. quantitative consumer research study)
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