Key observations - Quebec
Weather & growing conditions
Weather conditions in Quebec have been favorable overall. Strong winter snow coverage supported plant protection during dormancy, and the risk of spring frost has now passed, allowing for healthy early development.
Flowering is progressing slightly later than normal (by approximately 1 to 1.5 weeks), but bud development remains strong and soil moisture levels are adequate. A balanced mix of sun and recent rainfall has supported both vegetative growth and pollinator activity.
While the season has started well, the crop remains exposed to potential summer drought risks, which will be important to monitor in the coming weeks. Fingers crossed for a strong crop ahead.
Field observations
Field conditions are encouraging, with above-average flowering levels and no concerns related to pollination at this stage. Early indicators point to a positive outlook as the season progresses.
Key observations - New Brunswick & USA
Following the significant drought conditions experienced in 2025, there is an increased risk of residual plant stress and potential field damage that could impact yields. Early indications suggest that New Brunswick and Maine may face greater uncertainty this season. This situation further reinforces the importance of Quebec as a stable and reliable supply region.
Market situation
Due to reduced North American and European wild blueberry crops in 2025, industry inventories remain historically low, with no carry-over into the new season. At the same time, demand continues to outpace supply across several segments. Based on trends observed over the past four years, Quebec has consistently stood out as a reliable sourcing region, despite the inherent variability of weather conditions.
Our outlook
While early indicators in Quebec are encouraging, the season remains highly weather-dependent in the weeks ahead. The outlook is positive but requires continued caution given the volatility of wild blueberry production.
Considering low inventories, ongoing uncertainty in competing regions, and favorable early signals in Quebec, we strongly recommend securing volume early by discussing your needs with your sales representative to ensure continuity of supply.
We will continue to closely monitor crop development and provide updates as the season progresses.
Questions? Please contact our sales team.
It’s the simple everyday things that make our berries so tender, tasty, healthy and give them the perfect texture. Each parcel of land we farm with care and respect. Each extra day we wait to ensure crops are harvested at peak ripeness. Each minute saved between field and freezer. Each berry perfectly preserved. Each unwanted substance detected and eliminated. And each delicious bite our customers enjoy.
