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Half-the-Sugar or Unsweetened?

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ONLY 4g SUGAR (PER 100g)


You asked us for unsweetened and low sugar dried cranberries, and we now offer these three products: Half-the-sugar, Unsweetened & Soft and Cranflakes®

Contain 50% as much sugar without compromising on flavor, texture or color
Unsweetened & Soft
Boasts an incredible natural cranberry flavor without sacrificing texture or color.
Unsweetened Julienne
Light and crispy. Contain just one ingredient: cranberries.

Each product perfectly meets a specific need, while all three respond to the high consumer demand for less sugary products and surprising flavors and textures.

What’s your sugar strategy?¹

  • Sugar reduction
    3 in 5 U.S. consumers would rather cut back on sugar than consume alternative sweeteners.
  • Sugar substitution
    2 in 5 U.S. consumers use sweeteners « because they like sweet things but want to reduce the calories ».
  • Sweet science
    Patent activity is thriving in natural sweeteners.
  • Beyond sweetness
    1 in 2 U.S. consumers prefer to enjoy savory to sweet taste in an afternoon snack.

Beyond Protein : Fiber claims surge²

A growing interest in fiber
2 in 5 U.S. consumers say they have increased their consumption of fiber. (Innova Market Insights consumer survey, 2018)

Some facts³

Over the last five years, more and more products marketed for their high fibre or low sugar content have been introduced all around the world. Consumer enthusiasm for the trend has influenced a few different categories: baked goods, chocolate, candy and cereal and dairy products.

All products: +16%

Unsweetened: +85%

Low sugar: +50%

Source of fiber/high-fiber: +48%

1. Innova Market Insights, What’s your sugar strategy, Taste the trend, 2019 | 2. Innova Market Insights, Beyond Protein : Fiber claims surge, Taste the trend, 2019 | 3. Innova Market Insights, New product launches, 2014-2018

It’s the simple everyday things that make our berries so tender, tasty, healthy and give them the perfect texture. Each parcel of land we farm with care and respect. Each weed we pull by hand. Each extra day we wait to ensure crops are harvested at peak ripeness. Each minute saved between field and freezer. Each berry perfectly preserved. Each unwanted substance detected and eliminated. And each delicious bite our customers enjoy.

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