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September 10th, 2019
Cranflakes® Unsweetened,
flaky and crunchy
Cranflakes Unsweetened, flaky and crunchy
News & Blog

You asked for an unsweetened cranberry, so we are proud to introduce our brand new

Cranflakes®

unsweetened, flaky and crunchy.

Only one ingredient

Our all-new invention, the Cranflakes® are cranberry flakes with no added sugar, dried at low temperature to concentrate the benefits. Besides adding a tangy, crunchy note to your product, Cranflakes® will provide more than 6 times the fiber than our regular SDC and more than 15 times the PAC's.

Customers look for berries known for their polyphenol content with a variety of textures, especially crunchy and of course, with as little sugar as possible.
Some facts

Cereals and Bars

  • 17% for cereal new product launches (NPL), 2013-2018
  • 20% with cranberries¹

Snacks

  • 50% for all Snacks NPL, 2013-2018
  • 64% with cranberries

Chocolate confectionery

  • 4% for chocolate confectionery NPL, 2013-2018
  • 31% with cranberries

Texture

(All bakery and bars, cereals, confectionary and snacks)

  • Roughly 15,000 new product launches with a texture claim for 2018 compared with 1,250 for 2013.²

Dried cranberry revolution

* Soluble and unsoluble proanthocyanidins
1 Innova Martket Insights 2018
2 Innova Martket Insights 2018, top 3 texture claims, global, all categories

It’s the simple everyday things that make our berries so tender, tasty, healthy and give them the perfect texture. Each parcel of land we farm with care and respect. Each weed we pull by hand. Each extra day we wait to ensure crops are harvested at peak ripeness. Each minute saved between field and freezer. Each berry perfectly preserved. Each unwanted substance detected and eliminated. And each delicious bite our customers enjoy.