You asked for an unsweetened cranberry:
We are proud to introduce it!
ONLY ONE INGREDIENT
Our all-new invention, the Cranflakes® are dried at low temperature to concentrate the benefits. Besides adding a tangy, crunchy note to your product, Cranflakes® will provide more than 6 times the fiber than our regular SDC and more than 15 times the PAC's.
Customers look for berries known for their polyphenol content with a variety of textures, especially crunchy and of course, with as little sugar as possible.
CEREALS AND BARS
- 17% for cereal new product launches (NPL), 2013-2018
- 20% with cranberries¹
- 50% for all Snacks NPL, 2013-2018
- 64% with cranberries
- 4% for chocolate confectionery NPL, 2013-2018
- 31% with cranberries
TEXTURE (All bakery and bars, cereals, confectionary and snacks)
- Roughly 15,000 new product launches with a texture claim for 2018 compared with 1,250 for 2013.²
Dried cranberry revolution
* Soluble and unsoluble proanthocyanidins
1 Innova Martket Insights 2018
2 Innova Martket Insights 2018, top 3 texture claims, global, all categories
It’s the simple everyday things that make our berries so tender, tasty, healthy and give them the perfect texture. Each parcel of land we farm with care and respect. Each weed we pull by hand. Each extra day we wait to ensure crops are harvested at peak ripeness. Each minute saved between field and freezer. Each berry perfectly preserved. Each unwanted substance detected and eliminated. And each delicious bite our customers enjoy.