Wild blueberries are not cultivated; they grow naturally in the acidic soils of northern Canada, particularly in the Lac Saint-Jean region.
Smaller and darker than cultivated blueberries, they offer a richer flavour with a perfect balance of sweetness and tartness. Naturally adapted to their environment, they require no irrigation or treatments, and are harvested at peak ripeness before being quickly frozen, ensuring quality, authenticity, and nutritional value.
Outperforming with innovation
Why Choose Wild?
Wild blueberries offer three times more berries per pound, resulting in better distribution and more intense flavour in every serving. This abundance not only enhances taste but also adds visual appeal to dishes like smoothies, baked goods, and cereals. Additionally, wild blueberries carry a premium perception—consumers1 often see them as healthier, more natural, and more authentic than cultivated varieties, making them a product people are willing to pay more for.
This translates to higher purchase intent, greater brand value, and a real edge in competitive markets.
One berry, so many ways to wow.
From bold flavours to functional formats, these creative concepts show the versatility and potential of wild blueberries.
- Blueflakes maple glazed popcorn
- Dried Wild blueberry boreal bark
- Wild Blueberry Juice shot
- Functional smoothie with wild blueberry powder
Vertically integrated from field to finish
At Fruit d’Or, we do things differently. Our berries never leave our care:
- Grown in unspoiled Canadian fields
- Hand-weeded, not treated with fungicides
- Flash frozen within hours of harvest
- Full traceability through vertical integration
- Certified organic, clean label, and sustainably processed
- Our state-of-the-art facilities preserve every bit of flavour, colour, and nutrition—just as nature intended.
1 PortMA (N.D), The Power of Wild, Research Report . Available here: https://www.wildblueberries. com/wp-content/uploads/2016/02/Update-Power-of-Wild-WhitePaper.pdf