Sustainable Development Plan
At Fruit d’Or, sustainability is much more than just a promise; it’s our way of life. We invite you to discover our strategy and journey in this area through this report, which presents our first sustainability plan. It reflects our commitments to environmental preservation, individual well-being, and our support for the communities we work with.
At our very beginning in 1995, we witnessed a small miracle.
A piping plover, fragile and curious, chose our cranberry fields as its nesting place. Discover how this little bird, a messenger of
biodiversity, triggered a heartfelt decision for us: to choose agriculture based on harmony with nature.
Our Key Commitments
Our commitment to sustainable development is strongly supported by a series of key indicators. This section highlights the key figures that illustrate our commitment to sustainability and its various initiatives in this field.
Caring for Nature
« Fruit d'Or was born from a desire to change paradigms by adopting agricultural pratices that are more respectful of the environment. Whether in organic or conventional agriculture, it is essential for us that our berries are cultivated in harmony with nature and with the greatest respect for its limits. »
Isabelle Gallant
Sustainability Manager
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Our Innovations
Reduction of Excess Packaging of SourCran in 2023
Our internal packaging and process experts, and our packaging supplier partners are on a mission to improve the sustainability of our SourCran packaging, one of the flagship products of our consumer range.
By ingeniously merging the functions of cardboard boxes, displays and shipping crates, and by making SourCran bags lighter, we reduced the weight of our packaging by 59%.
In addition, our display boxes are now made from 88% recycled materials.
For us, sustainable development is a responsibility towards the future, a promise of prosperity that transcends generations.
Caring for People
« For us, the two key ingredients supporting our accomplishments are team involvement and constant communication regarding daily challenges and issues. We are extremely proud of what we have achieved through everyone's collaboration, and it motivates us to continue our efforts in building a strong culture of health and safety at work.»
Annie Beaudoin
Director of Human Resources, Operations Sector
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Case studies
Cran d'Or™ TotalPAC:
Leading the way in organic cranberry farming, our full range of nutraceutical ingredients, Cran d’Or™, embodies our commitment to quality and sustainability.
Each ingredient is the result of meticulous growing and advanced processing techniques, maximizing the natural benefits of cranberries while fostering end-to-end upcycling to ensure that no part of the fruit goes to waste.
In this nutraceutical line, Cran d'Or™TotalPAC distinguishes itself from other cranberry powders by its high content of proanthocyanidins (PAC), a specific antioxidant naturally abundant in whole, fresh cranberries.
We are driven by the desire to shape a future of kindness for our children and leave a sustainable legacy.
Caring for Communities
« Each year, we are delighted and proud to see our grower-partners implement the recommendations suggested in the personalized reports we provide them. Their listening and their openness to our advice reflect the mutual trust we have built over time, and these strong relationships contribute positively to sustainable development. »
Jocelyne Moreau
Agronomist, Project Manager
To learn more about our commitment towards local communities, take a look at the report
Case studies
Working Together for Organic Farming: The Inpiring Story of La Perle Rouge Farm
Fruit d’Or collaborates with producers like Jean-François Lasnier of La Perle Rouge in Mauricie, who has transformed his conventional fields into organic farming.
In 2017, he achieved his first organic harvest, two years after the start of this transition.His inspiring journey came with challenges: climate change and the very demanding management of this crop remain complex issues. Still, Jean-François believes in the importance and value of organic farming and is proud of the work accomplished.
Since the launch of our financial and agronomic support program, more than 200 hectares of conventional cranberry farms have been converted into organic growing sites.
Reference Documents
Sustainable Development Plans
Performance Report
- 2024 Performance Report (Coming Soon)