Quick frozen wild blueberries (IQF), Canada A

Why are Canadian wild blueberries so popular?

Based on a recent study in the United States, consumers see wild blueberries as a product that tastes better*. (source : The Power of Wild, Portland Marketing Analytics, 2015, A US Quantitative Consumer Research Study)

Compared to cultivated blueberries in the categories tested, wild blueberries:

• Increased likelihood to buy
• Increased the amount purchased
• Increased willingness to pay more

Wild blueberries offer three times more fruit pieces than cultivated blueberries.

(Source: The Power of Wild, Portland Marketing Analytics, 2015, a U.S. quantitative consumer research study)