WISECRAN™ - Lower Sugar.* High Fiber. Wise Pick.

spacer50px Consumers are demanding better-for-you products, and regulations are requiring greater transparency around sugar content. In addition, brands are going beyond sugar reduction by offering added functional benefits.

With its reduced sugar content and high fiber content, WiseCran™ is the wise pick for innovation.

spacer50px

Case Study: The Proven Engine of Premium Dried Fruit Segment Growth

WiseCran™ gives brands the credibility to make impactful nutritional claims, while delivering the sensory quality consumers expect. Discover the full range of benefits and real-world success stories using our reduced-sugar ingredients.

Download the case study

An innovative approach to reducing sugar and increasing fiber

No Added Sugar - Dried Cranberries

Half Sugar - Dried Cranberries

Cranflakes® - crunchy cranberry flakes, unsweetened

Dried cranberry seeds

*compared to our regular sweetened dried cranberries.

The perfect ingredient for multiple applications

Trail Mixes • Cereals • Bars • Salad Toppings

Partner with Fruit d'Or

Exported to more than 65 countries, our ingredients are developed using rigorous processes to deliver exceptional taste and optimal texture.
Our state-of-the-art facilities in Canada and the United States, along with our 500+ dedicated employees, ensure quality and flexibility.
We are also deeply committed to the environment, with a sustainability plan that guides every decision we make to ensure a responsible future.

Talk to our experts

Your trusted private label partner

At Fruit d’Or, we control every step from field to packaging, with a long-term, sustainability-driven vision. We offer tailored solutions for your private label projects. From stand-up pouches and pillow bags to multipacks, we can support you at multiple levels.

Partner with a global leader and stand out today.

Download our private label catalogue