The dried cranberry revolution
An unsweetened and soft cranberry so flavorful it'll blow you away
0 sugar added - only 4g of sugar/100g
51g of fiber/100g
No artificial flavors or preservatives
Nutrients for immunity
Slightly tart, they only have 2g of sugar per 40g serving, naturally derived from fruit
A soft texture everyone loves
Our new unsweetened and soft cranberries meet these three major trends:
No added sugar
1. A growing interest in fiber
44% of U.S. consumers say they have increased their consumption of fiber.1
An average annual growth of more than 14% for new product launched with a fiber claim.2
2. Immunity and cranberries are once again the focus of interest
According to Innova, the COVID-19 situation is pushing immune health back in the spotlight.
45% of global consumers say they’re consuming more food and beverage products that boost their immune system in the wake of COVID-19. 3
Innovative products targeting immune health are on the rise.
Over the last 5 years, the number of product launches with a positioning focused on immune health has increased by 17% in the snacking category, compared to 15% in all other categories combined.4
2 out of 3 global consumers would rather cut back on sugar than consume alternative sweeteners. 5
What’s your sugar strategy?
"No added sugar" is the most prevalent claim associated with sugar reduction
Our unsweetened and soft cranberries meet all your needs:
No added sugar • High source of fiber • Nutrients for immunity
1. Source: Innova Market Insights Consumer Survey, 2018
2. Source: Innova Global, 2014-2018
3. Source: Innova Consumer Survey 2020
4. Source: Global, CAGR 2015-2019
5. Source: Innova Consumer Survey 2019
It’s the simple everyday things that make our berries so tender, tasty, healthy and give them the perfect texture. Each parcel of land we farm with care and respect. Each weed we pull by hand. Each extra day we wait to ensure crops are harvested at peak ripeness. Each minute saved between field and freezer. Each berry perfectly preserved. Each unwanted substance detected and eliminated. And each delicious bite our customers enjoy.