Not only do you choose the perfect cut, you also choose the flavour and sugar content.
Flavor
• Sugar infused
• Apple Juice infused
Sweeteness
• Original
• Unsweetened
Why apple juice infused?
- More appealing ingredient list; apple juice instead of sugar
- Paleo certification
Why unsweetened?
- Our Unsweetened dried cranberries contain only 4g (per 100g) of sugar and 10 times the fiber than our Sweetened Dried cranberries)
- To respond to the high consumer demand for less sugary products and more fiber.
Some fact1
Over the last five years, more and more products marketed for their high fibre or low sugar content have been introduced all around the world. Consumer enthusiasm for the trend has influenced a few different categories: baked goods, chocolate, candy and cereal and dairy products.
All products: 16%
Unsweetened: +85%
Low Sugar: +50%
High/Source of fiber: +48%
1. Innova Market Insights, New product launches, 2013-2018
Market trends with dried cranberry as an ingredient
Why cranberries?
Cereals and Bars
- 17% for cereal new product launches (NPL), 2013-2018
20% with cranberries
1. Innova Market Insights, New product launches, 2013-2018
Snacks
- 50% for all Snacks NPL, 2013-2018
- 64% with cranberries
Chocolate Confectionery
- 4% for chocolate confectionery NPL, 2013-2018
- 31% with cranberries
Dried cranberry revolution
It’s the simple everyday things that make our berries so tender, tasty, healthy and give them the perfect texture. Each parcel of land we farm with care and respect. Each weed we pull by hand. Each extra day we wait to ensure crops are harvested at peak ripeness. Each minute saved between field and freezer. Each berry perfectly preserved. Each unwanted substance detected and eliminated. And each delicious bite our customers enjoy.