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NPEW has been postponed, here's what you would have seen!

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Not only do you choose the perfect cut, you also choose the flavour and sugar content.

Double diced


• Sugar infused
• Apple Juice infused


• Original
• Unsweetened

Hot cereals & bars

Why apple juice infused?

  • More appealing ingredient list; apple juice instead of sugar
  • Paleo certification

Why unsweetened?

  • Our Unsweetened dried cranberries contain only 4g (per 100g) of sugar and 10 times the fiber than our Sweetened Dried cranberries)
  • To respond to the high consumer demand for less sugary products and more fiber.

Graphique Unsweetened

Some fact1

Over the last five years, more and more products marketed for their high fibre or low sugar content have been introduced all around the world. Consumer enthusiasm for the trend has influenced a few different categories: baked goods, chocolate, candy and cereal and dairy products.
All products: 16%
Unsweetened: +85%
Low Sugar: +50%
High/Source of fiber: +48%

1. Innova Market Insights, New product launches, 2013-2018

Market trends with dried cranberry as an ingredient

Why cranberries?

Cereals and Bars

  • 17% for cereal new product launches (NPL), 2013-2018
  • 20% with cranberries
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    1. Innova Market Insights, New product launches, 2013-2018


  • 50% for all Snacks NPL, 2013-2018
  • 64% with cranberries

Chocolate Confectionery

  • 4% for chocolate confectionery NPL, 2013-2018
  • 31% with cranberries

Dried cranberry revolution

It’s the simple everyday things that make our berries so tender, tasty, healthy and give them the perfect texture. Each parcel of land we farm with care and respect. Each weed we pull by hand. Each extra day we wait to ensure crops are harvested at peak ripeness. Each minute saved between field and freezer. Each berry perfectly preserved. Each unwanted substance detected and eliminated. And each delicious bite our customers enjoy.