After 25 years of innovation, growth, and unwavering commitment to quality, Fruit d’Or is entering an important new chapter in its history. Today, we are unveiling a new logo and launching a full modernization of our visual identity.
This thoughtful and ambitious evolution reflects who we have become: a company deeply rooted in its origins, driven by collaboration, and firmly focused on the future.
This transformation, which will roll out progressively through 2026, reinforces our core commitments: quality, sustainability, and creating long-term value for our customers, partners, growers, and employees.
A symbol that reflects us… and brings us together.
At the heart of Fruit d’Or’s new logo lies a circle.
Like a window opening onto the Fruit d’Or universe, this circle represents:
- our cranberries and wild blueberries,
- the ecosystem in which we grow and operate,
- our openness to the global functional-ingredient market,
- and the collaboration that connects our teams, partners, and customers.
This symbol now anchors our visual signature, our packaging, and our corporate identity. It also reflects how we work: together, in a circular and interconnected way, with every stakeholder playing a meaningful role in our mission.
And then, between our employees, partners, and customers lies a vibrant creative space where ideas circulate and expertise converges.
This spark, this point of connection, is what fuels our success.
A smooth transition toward our next chapter
Change is also taking shape within the Fruit d’Or leadership team. The company is gradually welcoming a new generation of dedicated owner. This evolution reflects both the maturity of our organization and our long-term vision.
The family succession, including Marie-Michèle Le Moine and Francis Le Moine, will assume the company’s governance alongside key leaders. Both have been part of Fruit d’Or for many years and know the company’s DNA, its teams, and its ambitions inside and out.
They will be supported by the founding generation (Martin Le Moine, Rachel Carrier, and Sylvain Dufour) who will remain closely involved in operations and play a key mentoring role. Backed by strategic team members who have long been integral to Fruit d’Or’s success, Marie-Michèle and Francis embody a leadership style that is human, responsible, and collaborative. True to the values on which the company was built.
This approach ensures a gentle, well-guided transition, where the entrepreneurial drive of our founders continues to inspire decisions, while the new generation brings a fresh perspective aligned with the challenges and opportunities ahead. This balance will allow Fruit d’Or to keep excelling in its sector and delivering value to our customers, partners, growers, and employees.
The story continues and the future looks promising!
It’s the simple everyday things that make our berries so tender, tasty, healthy and give them the perfect texture. Each parcel of land we farm with care and respect. Each extra day we wait to ensure crops are harvested at peak ripeness. Each minute saved between field and freezer. Each berry perfectly preserved. Each unwanted substance detected and eliminated. And each delicious bite our customers enjoy.
