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Fruit d’Or invests $17.5 million to increase capacity at its Plessisville plant

Plessisville, September 2, 2020 - Fruit d’Or, a world leader in the processing of organic cranberries and wild blueberries, is proud to announce a major investment of $17.5 million to increase the capacity of its Plessisville facility. Already recognized for its innovation and technological advances, Fruit d’Or will expand its plant, including by the addition of two new production lines. As Quebec’s economic recovery takes shape, Fruit d’Or’s commitment sends a strong signal to the economic community, in addition to creating 25 new jobs in the Centre-du-Québec region.

An increase in cranberry production by Quebec farms is expected over the next few years, and this project will ensure that this new growth can be processed right here. The project announced by Fruit d’Or will increase its production capacity in order to introduce, through a unique process, value-added products such as whole cranberries and cranberries with no added sugar.

The 25,000-square-foot expansion and the addition of two new production lines, including a dried cranberry line (whole or with no sugar added) and a continuous automated sorting line, are part of the company’s strategic plan to maintain sustained growth over the next few years. The Québec flagship, which exports its products to more than 50 countries around the world, will celebrate its 20th anniversary in 2021.

Reaping the fruit of one’s talents

If Fruit d’Or has established itself today as a leading player in the processing of berries in Quebec, it is thanks to the group’s 420 dedicated employees and five production sites. The $17.5 million investment in the Plessisville plant will create 25 new jobs in Plant Operations, Quality Control, Automation, and Engineering. Fruit d’Or offers a fulfilling and rewarding work environment where the team is at the core of shared priorities. Several job opportunities are currently open. Details are available in the Careers section of the website.


  • Expand its facilities by 25,000 square feet (total site area will be over 200,000 square feet);
  • Optimize its production capacity by adding two new processing lines: 1. whole dried cranberries or dried cranberries with no added sugar; 2. continuous automated sorting;
  • Automate some of its processes;
  • Promote its value-added products;
  • 25 new jobs are being created;
  • Construction is scheduled to begin in November 2020 for a winter 2021 start-up.

“Fruit d’Or is extremely pleased to announce this major investment project that will fuel our growth over the coming years and enhance our ability to innovate. By increasing the capacity of the Plessisville facility, Fruit d’Or is ensuring that we can continue to offer the best of our berries around the world while boosting the economy of the Centre-du-Québec region.”
Martin Le Moine, President of Fruit d’Or

“Since its very beginning, Fruit d’Or has been known for its ability to shape new food trends with innovative products, and to leverage new technologies to increase the efficiency of its production. The new production lines will enable us to better meet the ever-growing demand around the world and the boundless aspirations of our team, which is the foundation of our success.”
Carl Blouin, Executive Vice-President and General Manager of Fruit d’Or

About Fruit d’Or

A leader in berry processing, Fruit d’Or ranks first worldwide for growing organic cranberries, and second as an organic wild blueberry processor. Most Fruit d’Or berries come from well-established Quebec producers. This supply structure allows the company to quickly and reliably distribute to over 50 countries.

It’s the simple everyday things that make our berries so tender, tasty, healthy and give them the perfect texture. Each parcel of land we farm with care and respect. Each weed we pull by hand. Each extra day we wait to ensure crops are harvested at peak ripeness. Each minute saved between field and freezer. Each berry perfectly preserved. Each unwanted substance detected and eliminated. And each delicious bite our customers enjoy.

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