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Overview of the 2023 North American Cranberry Market and Harvest Situation

Pre-crop report, cranberry

News & Blog

June 13, 2023

Now that the buds have opened, we’re able to share our early forecasts for harvests and the state of the cranberry market to date.

Quebec experienced a landmark harvest season in the fall of 2022 with yields per acre and total volumes well above historical averages.

Experience tells us that after an abundant harvest, the plant needs to replenish its reserves. As such, we’re already forecasting a significant drop in yields in 2023 for our province. Furthermore, the temperature, a major factor for the harvest index, complicated producer operations this year, as they had to manage numerous frosts. The cold affecting Quebec since the end of winter has forced growers to protect crops assiduously, leading to a lower quantity of buds in the fields.

Mother Nature also seems not to have spared Wisconsin this year. Producers have had to deal with intense heat followed by periods of frost, which is detrimental to the viability of the buds. This weather cocktail has been most trying for the largest cranberry producing state in the world.

A fairly normal season is shaping up for Massachusetts, while New Brunswick may experience a drop in volume following last year’s large harvest.

State of Inventories

Fruit d'Or has a healthy inventory level that will allow us to meet customer needs, both on the conventional and organic front. With steady demand and a near-average harvest, we expect prices to hold or rise slightly this year.

Questions? Please contact our sales team.

It’s the simple everyday things that make our berries so tender, tasty, healthy and give them the perfect texture. Each parcel of land we farm with care and respect. Each weed we pull by hand. Each extra day we wait to ensure crops are harvested at peak ripeness. Each minute saved between field and freezer. Each berry perfectly preserved. Each unwanted substance detected and eliminated. And each delicious bite our customers enjoy.

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