The year 2024 looks promising for the cranberry harvest after a challenging 2023 season marked by climatic challenges and new pest infestations. As the harvest begins for some early varieties, our forecasts remain optimistic.
In Canada
Thanks to the biennial nature of cranberries, a more generous harvest is expected, above average for some farms. Although a record harvest like in 2022 is not anticipated, the hot and humid summer has favored fruit enlargement. The coloration also seems more advanced than at the same time last year, when significant challenges influenced the harvest.
For the organic sector, the year presents challenges with a strong presence of pests, complicating the work of producers and affecting yields negatively. Significant challenges continue to impact this sector, despite the learnings from recent years.
Regarding New Brunswick, where weather conditions have been similar to those in Quebec, an above-average harvest is also expected, with more generous results than in 2023.
In the United States
In Wisconsin, despite a difficult winter that complicated field protection, flowering and pollination went well. A good harvest is therefore expected for most farms, with isolated damage on some sites. A harvest above the averages of recent years is anticipated, though not exceeding last year’s.
In Massachusetts, a good harvest is anticipated. The high heat and humidity of the summer brought challenges for some farms, but the outlook remains positive for this region.
Inventory Situation
Overall, cranberry inventories are balanced. The harvests of recent years have maintained stable inventory levels, meeting the growing market demand. Forecasts for 2024 indicate that stocks should remain sufficient to meet the needs of consumers and processing industries. We recommend contacting your Fruit d’Or account representative as soon as possible to discuss any opportunities and available volumes for the coming year.
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Meeting with David Boissonneault and Sheila Hallée from Canneberges King
"Fruit d'Or, with its expertise and research, stands out of the ordinary."
It’s the simple everyday things that make our berries so tender, tasty, healthy and give them the perfect texture. Each parcel of land we farm with care and respect. Each extra day we wait to ensure crops are harvested at peak ripeness. Each minute saved between field and freezer. Each berry perfectly preserved. Each unwanted substance detected and eliminated. And each delicious bite our customers enjoy.
